26 Nov New Work: Switch to JCB Campaign
I love it when a look comes together! JCB Construction Equipment needed to deploy a quick and flashy campaign to it’s dealers to boost end of year sales of Skid Steer loaders. A series a postcards with a staggered delivery introduces the customer to the campaign and then a salesman’s visit with a “goodie bag” as a leave behind will seal the deal. Along with product literature, the bag includes a custom air freshener reminding the customer that nothing beats that new skid steer smell!
Cardboard stand-ups for dealer floors complete the look.