Resume

I am a graphic designer with a passion for creative solutions that effectively communicate a message. I have 26 years of experience in all areas of visual design from branding, publications, direct mail, and websites to video, environmental graphics, and event design. I am also a former small business owner who understands the administrative, budgeting, and teamwork skills essential to any marketing effort.

Hausful Modern Homestore | June 2020 – Present
Marketing Manager

Marketing manager and graphic designer for a local furniture store with $1M in annual sales.

• Weekly and monthly advertising design.
• Sales campaign development and design that includes cohesive in-store graphics, social media graphics and animated reels, website graphics, and e-mail design.
• 1,500 product Shopify website creation and maintenance.
• Billboard design
• Wrote, and directed 15, 30, and 60-second television advertisements

Hoppmann Creative | October 2008 – June 2020
Owner / Designer

Freelance graphic design studio focused on small business branding that worked with various regional businesses on logos, advertising, business collateral, and website design.

• Clients represented various industries including construction, real estate, wedding, retail, food and beverage, and more
• Responsible for client acquisition through local networking and referrals
• Client account management from developing the initial brief, and scheduling the proofing process through to the final launch or artwork hand off
• Source printing costs, and manage advertising insertions, and media buys
• WordPress CMS development for client websites as well as assisting with domain and hosting management
• Manage junior designers and freelancers
• Day-to-day small business administration including budgeting, taxes, asset management, and promotion

JCB Inc. | July 2003 – September 2008
Art Director / Marketing Manager

North American Art Director for the world’s fourth largest construction equipment manufacturer based in the U.K.

• Responsible for in-house design department creation and system implementation
• Intensive brand management and goal-based marketing.
• Designed and prepared artwork for advertising, sales collateral, event graphics, and presentations
• Customized designs for a nationwide network of equipment dealers to suit their local market
• Managed a 600-seat theater space used for presentations, sales events, and product reveals
• Responsible for hiring and managing a design team of interns that rotated every quarter