advertising // sales collateral // environmental graphics // trade show design // video production
JCB Construction Equipment, based in the UK, is the fourth largest construction equipment manufacturer in the World. Over a 15 year relationship with JCB I was able to design hundreds of projects from national advertising campaigns, dealer sales collateral, event and trade show graphics to website, social media and video projects. I worked closely with the executive team to effectively communicate the products features and benefits with clear sales goals in mind.